JULYFOCUS is a base-makeup brand that embodies focus, restraint, and modern elegance. The visual identity merges refined typography with the fluid forms of water drops and cells, creating a connection between softness and vitality. The use of natural, plant-inspired imagery and a minimalist aesthetic reinforces the brand’s association with purity and subtle beauty. The fisheye-inspired “focus” motif amplifies the sense of precision and clarity across communications, resulting in a cohesive identity that feels both contemporary and emotionally resonant—balancing commercial appeal with conceptual sophistication.