This project focuses on creating a bold and adaptable visual identity for an outdoor apparel brand. The logo design blends strength and minimalism, using geometric structures and clean typography to communicate both performance and lifestyle appeal. The visual system emphasizes clarity, modernity, and versatility—ensuring the brand remains recognizable across apparel tags, packaging, and promotional materials. Through a refined color palette and coherent VI design, the brand expresses a balance between urban aesthetics and outdoor spirit, enhancing its visual impact and market competitiveness.