ICE COOL COFFEE is a modern café brand that reimagines the sensory experience of coffee through a minimal and refreshing design approach. The identity system captures the concept of “cool calm energy,” using bold typography, abstract ice block forms, and a clear blue palette to evoke the feeling of crisp freshness. The visual language extends seamlessly from signage to packaging and in-store graphics, creating a cohesive atmosphere that feels open, clean, and distinctly modern. By balancing simplicity with visual rhythm, the design communicates a sense of effortless sophistication—positioning ICE COOL COFFEE as a contemporary destination for urban coffee culture.