Bend is a contemporary pet brand dedicated to creating thoughtful products for cats and their owners. The brand identity combines warmth, playfulness, and clean modern aesthetics to reflect the emotional connection between pets and people. The packaging design features soft, natural tones paired with gentle curves and illustrative accents, evoking the brand’s philosophy of “care that bends closer to life.” The minimalist layout and balanced typography bring a sense of calm and trust, while the hand-drawn elements add a lively and approachable touch. This design system helps Bend stand out in the pet market as a young, design-driven brand that values both aesthetic harmony and genuine companionship.