Zhi Zhu is a lifestyle brand inspired by the elegance and purity of bamboo and botanical culture. The visual identity system was built around a refined balance between nature and modernity—expressing serenity, craftsmanship, and understated luxury. The color palette draws from muted bamboo greens and soft yellow tones, evoking calmness and natural sophistication. Minimal geometric compositions, generous use of whitespace, and tactile materials create a cohesive visual language that translates across all touchpoints—from packaging and stationery to brand collateral. The result is a timeless, nature-inspired aesthetic that communicates Zhi Zhu’s philosophy of “botanical care for modern living.”