Client

Backstory

Industry

Fine Jewelry / Lifestyle

Brand Identity Design

Packaging Design

Product Photoshoot

3D Product Renders

Design Consulting & Strategic Support

Web Design

Services

Backstory is a fine jewelry brand that embraces the philosophy of “finding the beauty hidden behind.” Its identity blends modern minimalism with quiet sophistication, reflecting the delicate craftsmanship of each piece. The design language draws inspiration from natural textures and soft desert tones, evoking a sense of calm and timeless elegance. Through elegant typography, balanced composition, and subtle detailing, the brand conveys an understated luxury that celebrates depth, refinement, and the art of subtle storytelling.

“Our name, ChainIn, reflects our core belief — that design is about connection: between product and audience, brand and story, business and experience.

Let us help you connect your brand with the world. ”

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Zhi Zhu

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