Client
Jiang Tea
Industry
Tea Beverage
Brand Identity Design
Packaging Design
Interior Design
Trade Show Booth Design
Design Consulting & Strategic Support
Services
Jiang Cha merges contemporary café culture with traditional Chinese aesthetics. The design draws inspiration from Jiangxi’s storied tea heritage, reinterpreting regional motifs through modern materials and minimalist forms. Warm timber, stone textures and calligraphic graphics evoke the serenity of Jiangxi’s landscape, while layered spatial zoning guides guests through a contemplative journey—from ordering to seated enjoyment. Subtle Chinese ancient culture details, such as lattice patterns and hand‑crafted fixtures, lend cultural depth without overwhelming the clean, modern framework. The result is a refined, immersive environment that communicates the brand’s philosophy of “one tea, understanding all of Jiangxi” and positions Jiangcha Sanqian as a sophisticated destination for tea lovers.