Gather Up is a character-driven IP concept that imagines a team of small, brave animal heroes uniting to defend their threatened homeland. When their world begins to collapse, these creatures step forward instead of hiding—forming a spirited defensive squad with distinct personalities, costumes, and roles.

The design direction focuses on expressive animal features combined with stylized adventure-ready outfits, giving each character a vivid identity that feels both heroic and endearing. From texture choices to silhouette shaping and color accents, every detail reinforces the narrative of teamwork, courage, and a shared mission to protect their world. The result is a cohesive character lineup that balances storytelling with strong visual appeal, crafted for animation, games, or collectible-based IP extensions.

“Our name, ChainIn, reflects our core belief — that design is about connection: between product and audience, brand and story, business and experience.

Let us help you connect your brand with the world. ”

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