TUSIBABA is a youthful bakery brand that reconstructs everyday joy through modern baking aesthetics. Centered on the concept “One bite, happiness expands,” the brand transforms the simple act of biting into an emotional experience—capturing comfort, release, and small moments of healing in a fast-paced world. The visual identity blends warmth and playfulness, drawing inspiration from handmade textures, soft layering, and the expressive forms of fresh bakes like croissants, baguettes, and soft European bread. Through a cohesive system of logo, visual identity, character IP, and packaging, the brand expresses freshness, gentleness, and a sense of light indulgence, delivering a relaxed rhythm and uplifting mood to young urban consumers.